Maison du Blé
Social Media Strategy, Visual Storytelling, Content Creation, Influencer Marketing
Project Details
Client:
ha
Industry:
BAKERY. PASTRY. CATERER. COFFEE
Services:
Social Media Strategy, Visual Storytelling, Content Creation, Influencer Marketing
The Challenge
Maison du Blé is a well-established name in Rabat, renowned for its exquisite pastries, fine baked goods, and refined tea salon experience. The brand sought to strengthen its online presence, attract a wider audience, and reinforce its luxurious and artisanal identity. The challenge was to create visually captivating content that resonated with a premium clientele while maintaining authenticity.
Our Approach
1. Visual Storytelling
- Developed a digital content strategy that highlighted the craftsmanship behind every pastry and dish.
- Conducted high-quality photoshoots and cinematic videos showcasing the artistry, textures, and elegance of Maison du Blé's offerings.
2. Content Creation
- Designed a 12-post monthly content calendar featuring seasonal delicacies, behind-the-scenes moments, and interactive customer experiences.
- Crafted engaging captions that evoked sensory appeal, drawing audiences into the world of artisanal baking.
3. Social Media Optimization
- Created a cohesive Instagram aesthetic reflecting the brand’s luxurious identity.
- Aligned content with Moroccan cultural moments and seasonal trends to drive engagement.
4. Audience Engagement & Influencer Collaborations
- Partnered with local food and lifestyle influencers to generate authentic reviews and word-of-mouth marketing.
- Organized interactive stories, Q&A sessions, and exclusive tasting events to create buzz around new product launches.
- Launched limited-time promotions to increase in-store visits and customer participation.
The Results
✅ Enhanced Brand Perception – The refined and elegant digital presence aligned with Maison du Blé's premium image.
✅ Higher Customer Engagement – Storytelling-driven content sparked conversations and strengthened the connection with loyal customers.
✅ Successful Influencer Activation – Collaborations with carefully selected influencers led to increased awareness and foot traffic.
✅ Boosted Sales & Store Visits – Strategic promotions and influencer endorsements directly contributed to more in-store purchases.
Conclusion
By combining visual storytelling, social media strategy, and influencer marketing, Maison du Blé successfully reinforced its position as a premium, artisanal bakery in Morocco. This project showcases the power of strategic content and brand collaborations in elevating a brand’s online presence and driving real-world business growth.
