Barça Academy Marocco
Visual Storytelling & Filmmaking, Content Writing, and Strategic Planning
Project Details
Client:
Barca Academy Maroc
Industry:
Football
Services:
Visual Storytelling & Filmmaking, Content Writing, and Strategic Planning
Case Study: Barca Academy Maroc – Elevating Football Dreams Through Visual Storytelling
Barca Academy Maroc, an official FC Barcelona football academy, aimed to increase registrations, engage its audience, and build a robust online presence across TikTok and Instagram. The project focused on visual storytelling and filmmaking, content writing, and strategic planning to achieve these goals.
Strategy
- High-Impact Content Creation: Produced professional reels and videos showcasing training sessions, celebrations, and milestone events, emphasizing the academy’s vibrant energy and values.
- Targeted Messaging: Crafted compelling captions and optimized hashtags to resonate with the local audience and boost visibility.
- Event-Focused Planning: Designed a strategic content calendar highlighting key events, including the Casablanca opening featuring FC Barcelona players.
Outcome
- Increased Engagement: Achieved exceptional interaction rates across TikTok and Instagram.
- Boosted Registrations: Successfully attracted aspiring athletes to the academy.
- Brand Strengthening: Solidified Barca Academy Maroc's position as a leading destination for young football talent in Morocco.
